Milan court applies Nintendo v Big Ben in fast fashion lawsuit against ZARA
Diesel (L) and Zara (R) The relevance of the fashion industry to world economies has grown over time. Today it equals 2% of world's Gross Domestic Product . A phenomenon that has really boomed over the past few years is that of 'fast fashion', which is characterized - also raising a number of concerns , including sustainability (or lack thereof) - by very rapid production cycles, low cost and prices, and items 'inspired' - see, eg, Saint Laurent/Zara , Gucci/Forever 21 , Acne/Zara - by looks seen on catwalks or those worn by celebrities. According to statistics, fast fashion items are worn less than 5 times . Hence, also the 'wearing' cycle is short-lived. But when does inspiration translate to an actual IP infringement? And is it worth it - or even altogether possible from a legal standpoint - for, say, a fashion house to take action in an attempt to repress the production and sale ...