General Court confirms invalidity of (one of the) adidas three-stripe mark(s)
Earlier today, the General Court (GC) issued a keenly-awaited ruling (T‑307/17), in which it upheld the earlier decision of the EUIPO Second Board of Appeal (R 1515/2016-2), and found this three-stripe EU trade mark (EUTM) owned by adidas: invalid. In a nutshell, the GC found that: The trade mark at issue would not be a pattern mark, but an ordinary figurative mark; The forms of use, eg colour scheme, of said trade mark should not to be taken into account; and adidas failed to prove acquired distinctiveness throughout the EU. Let's see more in detail how the court reasoned. Background In 2014. adidas obtained an EUTM for the sign represented above, described as consisting of "three parallel equidistant stripes of identical width, applied on the product in any direction" for goods in Class 25 of the Nice Agreement. Also that year, Shoe Branding Europe filed an application for a declaration of invalidity of the EUTM pursu...